There is a new innovative technology that is going mainstream at a rapid rate and will change the way we interact with the world around us.
Augmented Reality is a technology that is set to change the way that mobile consumers interact with any branded item by making it easier to buy on impulse, in the time it takes to scan an image or object.
Image recognition of text, QR codes, 3D objects or digitised images can now be performed on any smartphone and the increased accuracy of back end image recognition software makes it possible to build viable applications that create new business opportunities. We’d like to hear from you if you are interested in Augmented Reality and we ask: how can you merchandise more effectively using this technology?
We want to hear your opinion. Let us know what you think in the comments below.