The rise of mobile commerce in Australia
This white paper looks at the maturity of mobile commerce across the australian retail sector and looks at who is driving change and where it is coming from. Australia leads the world in the adoption of mobile devices and has a $5.6 billion dollar mobile commerce market in 2012 (Nielsen). Yet this is untapped by mainstream retailers and not even a handful have developed mobile commerce strategies. Are we going to be overrun by offshore providers, or can Australian retailers take advantage of the emerging consumer trends?